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The Economic Impact of Microsoft Deutschland GmbH on the German IT Sector (2003)
Outline:This study examines the economic impact of Microsoft Deutschland GmbH on the German IT sector with a special focus on the Microsoft partner program, which enables participating companies to develop their own business ideas based on Microsoft technology. Since the value of products offered by a platform producer like Microsoft increases in proportion to the number of partner companies, this business model benefits the partners and the platform supplier alike. As a consequence, the economic impact of a platform company on the software sector is more than the sum of its sales or payroll figures. It also includes the role the company has in creating business opportunities for other companies. This economic impact study analyzes the interrelationships of the Microsoft business model as well as its induced sales and related jobs.
Client:Microsoft Deutschland GmbH
Position:Team leader
Material:Presentations, Publications